What is your ultimate source of clients? They are the ones that have already visited you – they are the best source of consistent income and of referrals. They are truly the lifeblood of your business.

Your income is directly related to how you manage your client list or database – are you in touch on a regular basis? Create and implement an effective touch in strategy to keep your business in the forefront of your clients minds.

Is growing your client list is a priority? If not, focus on it during ALL of your marketing activities.
Follow these three tips to GROW your client list – always have the mindset of collecting and maintaining your client contact and historical information at every opportunity.

Use an excel spreadsheet if you are not using software that allows you to consistently connect with your clients.

Tip One: Put a sign up option on your website to capture email addresses – use a free download, maybe something that gives them relaxation tips or stretching tips that they can do at home. Be the expert and make sure that your message conveys that. Some people that sign up may not be clients – but they are potential clients.

Tip Two: At any event that you attend, either doing chair massage or speaking have oversized postcards to hand out with an offer on it. People don’t often keep business cards but they will keep something that is offering them a value priced opportunity to take advantage of your services. And don’t forget to have a drawing for a free massage to capture their contact info – use a jar for biz cards or signup sheets that are small slips of paper preprinted with name, address, email and phone number slots.

Tip Three: For every new client that you see make sure to capture their address and email address so that you can enter them in your database and touch in with them on a monthly basis.

Maximize all of your marketing by growing your list every chance you get!

{ 0 comments }